Guides to Instagram and YouTube data

Instagram · 2 min read

Instagram engagement rate: formula, benchmarks and how to calculate it at scale

The engagement rate formula brands use, benchmark rates by follower count, and how to calculate it for any public Instagram account with two API calls.

Read the guide → Youtube · 2 min read

How to see the audience demographics of any YouTube channel

Check the estimated age, gender, country and language of a YouTube channel's audience without being the owner, for influencer vetting and sponsorship research. Free checker and API.

Read the guide → Instagram · 3 min read

How to get Instagram profile data by username with an API (2026)

Fetch any public Instagram profile by username, with no login, access token or app review: followers, bio, verification and profile picture as clean JSON, in one GET request.

Read the guide → Youtube · 2 min read

How to get a YouTube video transcript with an API

Pull the full transcript of any YouTube video by video ID, with timestamps, language, keywords and a summary, in one request. Includes code and tips for feeding transcripts to AI models.

Read the guide → Instagram · 3 min read

Instagram API without login: what public data you can access, and how

Instagram's Graph API needs a connected account and app review. Here is what public Instagram data you can get without logging in, and the endpoints that return it.

Read the guide → Instagram · 3 min read

How to choose an Instagram data API in 2026

The questions to ask before picking an Instagram data API: data coverage, pricing model, response format, reliability and compliance, with the trade-offs between platforms, databases and pay-per-call APIs.

Read the guide → Youtube · 2 min read

YouTube Data API quota explained, and how to stop managing it

What each YouTube Data API v3 call costs in quota units, why search burns 100 units, how the 10,000-unit daily limit runs out, and how to use the API without a Google project at all.

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